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Mobile Biz Insight

Galaxy S2, Driving sensation over the previous box-office

Samsung's strategy smartphone 'Galaxy S2' is released and drive early sensation showing early sales pace beyond previous version(Galaxy S) that sold nearly 14million worldwide.

SKT said that they sold over 160,000 during 4days from 25th the book up start date.
This is evaluated surprising sales rate compared to previous smartphone in Korea and beyond the level of the early history. In fact, Galaxy S took 6 days to up to 100,000 and iPhone 4 took 1 week to up to 200,000 although 110,000 people book up the first date.

Actually, Galaxy S2 subscribers have been increasing  3~50,000 every day book by SKT and LGU+ also subscribed 30,000 until now. However KT didn't announce their subscriber number of Galaxy S2. Telecommunications Company in the industry though that 300,000 subscribers expected until this week.

Meanwhile, the Galaxy S2 start sales in South Korea and will following the release of 120 countries in this month.  Samsung Electronics president said, "We set the goal more than 10 million sales target" and "Samsung smartphone will go to open a second golden age".

I expect that Samsung Electronics get the leader position of smartphone market steadily by Galaxy series and should invest to R&D for new innovation of mobile industry not only H/W aspects but also S/W related aspects.

Samsung Electronics announced that they will extent the device of 'BADA' platform in the low-end and mid-range smartphone market from 2nd quarter. In the meantime they also opened 'BADA' application developer center in Dae-Gu to create Ecosystem on their platform.  However, It is still lack of effort compared to Samsung's scale.

Should remember that "Platform is the King."